10 tips for creating a lead generation marketing website
Tips for creating a lead generation marketing website
What is a lead generation marketing website and why would you want to create one?
With technology advancements in Singapore being one of the fastest in the world, progress for your business usually means turning to technology. The Internet is now the number one tool for searching out new information and people prefer it to researching products the old-fashioned way. After all, it’s quick, easy, and a much more efficient use of your time and energy.
In order to properly benefit from potential customers utilising the Internet to search out your business, you need to optimise your Web content to grab their attention and prove your worth. So first you’ll need a website to host your information and act as a central location on the Internet where potential clients can find you, read about the services you offer, and then contact you – this is where the potential client becomes an active lead.
You may think that’s easier said than done; yes, you’ll need to put time and effort into finding out what works best for your business, your product, and your target market. Both the short term and the long term payoff from properly creating a lead generation website can be phenomenal, so it’s well worth doing.
Many large corporations sink huge budgets into optimising their website and researching their audience, budgets that are unattainable for small businesses. That said, huge budgets needn’t be a necessary requirement for a spectacular website or marketing campaign. SMEs just need to utilise tried and true methods to generate sales leads consistently for the success of their business, as well as try out some new tips and tricks to find revenue opportunities.
Here are our 10 tips for maximising lead generation on your website
1. Decide what your website end goal is
First things first! You need to have a strong idea of what a ‘lead’ means to you and your business in order to properly design and build a website to generate those leads. So, are you looking to get emails for a weekly newsletter? Maybe you want contact details so you can follow up on a lead’s interest in person? The end goal is going to shape everything else you do, so take some time to work out exactly what your business requires from a lead to be successful and then work backwards from there to gather that information.
2. Get the basics right
Is your website up-to-date? It’s worth investing in a professionally designed and built website to make sure it looks attractive and not in any way dated. Websites built today already look very different from those made 3 or 4 years ago and potential leads will usually be aware of that. Once brought up-to-date, check that all the links work, that your copy says what you need it to say and most importantly, that you have visible calls to action on every page.
3. Research your intended audience
You need to know everything you can about your target market. Once you know what makes them tick, you’ll know exactly how to approach them, where they’re likely to be, how they’ll respond to different types of marketing, and how your business should be structured. After all, there is little point putting excess time and money into making a super website optimised only for computer browsers if 80% of your target audience are going to be viewing that website via their phones or tablets. In that case, you’d be better off making the mobile-friendly version of your website first.
4. Engage with your community
Your clients want to know that you’re human and not a robot sales machine out to get their money. Be present on your website to show them around, whether with an FAQ page or a customer service chat box. If you’re available on social media, let them know where they can find you to ask questions. Stay current with the latest memes, trends, and fads and think of clever ways to incorporate them into your marketing strategy. A key part of being a small business is the time you have available to react to something new and exciting quickly, without having to go through board meetings for approval.
5. Show up in the same places
In the modern world, part of a business’ online representation inevitably comes in the form of social media. Your website should display which social media platforms you’re regularly posting to. This not only allows potential leads to further explore what your business has to offer, but also shows them how similar you are to them. For example, if you’re consistently posting to Snapchat because it suits your business and your target market, then newcomers to your website will see that and feel either that they fit the category of intended leads or that your product is not for them. Knowing where your target market likes to hang out is invaluable in attracting only those with real potential to want your product and a true likelihood to become leads.
6. Create valuable content
Quality over quantity is a phrase that works every time in the business world. You need to produce content that your target market will find truly valuable and interesting in order for them to believe that your product is going to be useful to them. To generate a sales lead, ignore the sales pitch favoured by traditional marketing and instead post reliably on your website blog. Informative articles, useful tools, and shareable content are all much more likely to attract leads, as well as be spread across various networks filled with your target market independent of your effort, thus generating even more leads in the process.
7. Build up a trustworthy relationship
When a friend recommends a service or a product to you, you’re much more likely to buy it simply because you trust your friend. With your customers, don’t be a sales representative, constantly pushing products on them. Instead, build a trustworthy relationship by being consistent, by posting useful information on your website, and by being available to your customers when needed.
8. Prove your credibility
Part of building trust with your audience is showing them that they don’t have to take a leap of faith with you. Show potential leads reviews and recommendations from real people on your website so they know that you mean what you say. Make sure your ‘About’ page describes why you’re in that business, so that they can see your expertise and your passion for the product or service. Let them get to know you a little – the great thing about being a small business is that you can add a personal touch to engagements with your customers quite easily, rather than being a faceless corporate behemoth they can’t identify with.
9. Test everything
For every single tip, trick, or technique that you put in place on your lead generation website, you need to test out the effectiveness. By regularly analysing the data of what works, what doesn’t, and how many leads you convert each month, you can hone your lead generation skills. There’re a number of variables to consider, such as: Which performs best – a blog post utilising words, photos, or video? Does your target market prefer email contact, phone numbers, or a simple contact form to fill out? Even which time of day is best to post your blog article in order to be read by the most amount of potential leads?
10. Keep trying
New methods and ideas are always welcomed in a SME to find what works best for the company. By always experimenting, you’re keeping your content fresh and exciting and providing new angles for potential leads to consider. Maybe a previous technique didn’t work particularly well, but tweaking a word in your campaign or adding visuals will help to boost results significantly. You never know until you try!
If you wish to find out why having a lead generation website triumphs over traditional marketing methods and even popular online ones, visit the website of this company specialising in sales lead generation services.